Have you ever watched one of Donald Trump’s political speeches? Or one of his live telephone interviews?
After watching a few I’ve become somewhat confused. How can anyone become as successful as he claims to be without being able to speak in full sentences? He claims to have built a business empire, yet he often can’t finish a thought and talks in disjointed phrases. Does Trump suffer from an attention disorder? Or maybe the pressure is getting to him? Most likely we’ll never know.
All politicians seeking election live and die off media exposure. Headlines are (usually) a sure way to higher polling numbers and no one has mastered that better than The Donald himself. Traditionally, politicians subtly introduce and reinforce unique phrases throughout coherent political speeches in hopes of a headline or two. Trump skips the coherence and jams as many disjointed catch phrases as he can into each speech. It leaves live audiences mildly confused, but gives the media plenty of juicy one-liners and crowns him the Headline King.
In our media obsessed world nobody seems to care that Trump can’t seem to complete a sentence or thought. The media gets their catchy phrase and runs with it – perfect news. And Trump gets his valued media exposure.
It’s a clever strategy that relies on our short attentions and craving for punchy headlines. Trump is a master of the media and is walking all over his more traditional competitors. Let’s see whether they catch on before it’s too late.